Welcome to "MBA Bites: Bite-sized Lecture," an exclusive opportunity offered by ESMT Berlin to give you a taste of our MBA programs. During these bite-sized lectures, our esteemed professors will offer a glimpse into the heart of our MBA programs, sharing insights, expertise, and the essence of what makes our educational journey life-changing.

 

This month's edition features a lecture by Johannes Habel, Visiting Lecturer at ESMT Berlin and Associate Professor at University of Houston. 

Johannes Habel's research interests include the psychology of personal selling and sales management as well as the digital transformation of sales. He is a Senior Editor of the Journal of Personal Selling & Sales Management and a member of the Editorial Review Boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Retailing.

Johannes has received numerous awards for his academic research and participant-centered teaching, including the University of Houston's 2024 Lucile and Leroy Melcher Excellence in Research Award and the 2024 Innovation in Experiential Learning Award for his graduate course Sales Analytics.