Welcome to "MBA Bites: Bite-sized Lecture," an exclusive opportunity offered by ESMT Berlin to give you a taste of our MBA programs. During these bite-sized lectures, our esteemed professors will offer a glimpse into the heart of our MBA programs, sharing insights, expertise, and the essence of what makes our educational journey life-changing.

 

This month's edition features a lecture by Olaf Plötner, Professor of Management Practice and Director of the Bringing Technology to Market Center at ESMT Berlin. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. From 2011 to 2017, he was the dean of executive education at ESMT and developed the school to a top-ten institution in this field. 

Olaf’s research and teaching focuses on strategic management in global B2B markets. His work is e.g. reflected in his book Counter Strategies in Global Markets, published by Palgrave Macmillan, Springer, and SDX Shanghai. His research has been portrayed in journals such as Industrial Marketing Management and Journal of Business and Industrial Marketing as well as in leading international media such as CNN, the Wall Street Journal Europe, the Times of India, Frankfurter Allgemeine Zeitung, China Daily Europe, People’s Daily (China) and the Financial Times.